Monday, November 16, 2015

Magazine publishing: what you need to know (part 1 of 2)

With all the new magazine titles that are being published, you’d think that magazine publishing is so easy to do. But in truth, it is not. Magazine publishing is actually hard to set up especially if you are new to the industry. This is why it is important that you have even a small experience with magazines or even publishing before you try to get into the business. That way, you will be able to understand where your employees are coming from and how you can make the business work with the minimum expenses.
Here are some things that you need to know when you get into magazine publishing.

1. It’s expensive.

It’s not a joke to finance a magazine. Besides the writers that you have to hire, you also have to pay for the paper and printing. Just imagine, you have to publish thousands of copies. Each costs tens of dollars. Remember that unlike newspapers, the paper used in magazines is glossy and thick. This means that the paper used in magazines are more expensive. You should also be able to provide for the office equipment and the office space. So unless you have billions of dollars to burn from the bank, think twice before you invest in magazines.

2. It’s difficult to source out.

Sourcing out the materials for the magazine, from the paper to the printer can be hard especially if you are on a tight budget. Getting good writers that you don’t have to edit is already hard enough; but you also need to hire marketing personnel who will also help sell the pages.

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