Type of Service
The entailing concept surrounding a brand name such as a logo, strapline, mission statement, or color scheme are all but abstract concepts. What establishes a brand as a concrete representation for your company and business is the experience that your customer has with your product or service. Therefore, you need to establish that relationship between your customer and the kind of service you bring to them as one aspect that will enable your brand to establish itself in the memory of your customer.
Indeed, perceived value of your company is a vital formula that would produce a strong business brand. It is not all about images but delivering to the emotional and physical needs of your customer will help reinforce your brand's campaign in the market.
Distinction From Competition
Although examining the type of brand that are utilized by your competitors will help you establish your own brand, you need to differentiate from them while exceeding them at the same time. Distinction must not only arise from the business name or logo itself, but in terms of the quality of service that you deliver. What can you offer that your competitors have not and cannot offer customers? Then, incorporate that into the creation of your brand so you will easily be able to capture customer's attention as to the possibility of doing business with you.
In a market that is flooded with several other businesses, making yourself unique and distinct from others is one way to establish the reputation of your business. Couple that with a passion for delivering topnotch customer and quality service, you are sure to establish a strong business brand that will help your company achieve its goals.